Generate Exceptional Customer Value

The Challenge

Disruptions do reveal symptoms we never addressed within our sales and marketing teams. The only change we did implement was... a new target.

Nowadays, The customer engagement is undergoing a complete transformation and no longer we can disregard deficiencies:

• Sales productivity is the biggest challenge for 65% of B2B companies
• Over 70% of CMO's do claim that Value messages don't reach the customer
• 90% of salespeople do not position Value correctly
• 70 to 80% of marketing materials are unused

Marketing and sales have to forge teamwork and improve buyer alignment, enabling accelerating growth.

Our Joint Approach

Stabilize current sales and marketing initiatives, assessing both marketing Value Drivers as well as the Sales Executive Drivers

Rethink the Value Framework and Messaging and Go-to-Market approach

Communication Alignment between product, marketing communication and lead generation

Reinforce Management and Support Systems

Engage the sales organisation refining sales processes and methodologies - educate individual's skills and knowledge

Grow the business and define reachable targets while implementing change

Your Results

Our services do rely on a digital enabled performance journey, which engages and reveals impact. An agile approach requires a company wide participation, including C-levels, CFO and HR. Together we will determine milestones to deliver quick results, both qualitative as quantitative.

The Sales and Marketing organisation will work as one team, measuring and discussing every single investment, returning higher growth ratios and become very cost-effective.

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